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ScreenPlayLab capitalizes the P in ScreenPlayLab so everyone remembers we're here to PLAY, that we're having fun creating comedy and upbeat family content. What's ScreenPlayLab?ScreenPlayLab is a Hollywood association with the mission of nurturing artists developing upbeat commercial motion pictures and television. We host mixers, workshops, screenings, and industry VIP events. What are ScreenPlayLab's Results?Dozens of actors and many writers have signed with an agent after getting a referral from another ScreenPlayLab member. Many artists have met with executives after being introduced at ScreenPlayLab. One screenplay workshopped at ScreenPlayLab got a greenlight to be a $20M movie. What can't be measured are friendships and sense of community that's been nurtured. What does ScreenPlayLab Cost?Membership is free. Events are free. So what's ScreenPlayLab's Funding?ScreenPlayLab is made possible is the generosity of our sponsors, theaters, speakers, and actors. Past speakers you may know:
Photos from our early days at The Writers Store |
| Screenwriter Joan Maltese goes over pages with casting director Gabrielle Pantera and actor Sofia Dylan Bombay. |

| Actors Eugene Boles, April Wade, and Julie Ness discuss their parts with casting director Gabrielle Pantera |

| April Wade, Robin Rowe and Michelle Manteris |
In 2005, Gabrielle Pantera and Robin Rowe were writing an adaptation of a comedy bestselling novel and decided to test the laughs with actors in front of an audience. The Writers Store heard about our plan and invited us to meet there as a way to promote their store. That event was so empowering that by popular demand we've held events ever since. We soon added speakers.
After half a year at the Writers Store in Westwood, we moved to Raleigh Studios in Hollywood. Not just Raleigh, a great number of theaters have hosted us. The Hollywood Playhouse, the Fine Arts, the Gleason, Write Act, the Lillian, and the Los Angeles Theater have all helped us.
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Robin Rowe grew up on the largest organic farm in the Midwest. After studying math and dance, he became technical director at a mid-market NBC television station, switching live nightly newscasts. He became dance cinematographer at Jacob's Pillow, the most prestigious dance festival in the world. He helped build the robotic studios at WMAQ NBC-TV Chicago, the #3 NBC station.
Robin left television and became a network database software architect and C++ trainer. He taught computer science at the University of Washington and the Naval Postgraduate School.
Robin joined Fortune 500 defense company SAIC, becoming chief technologist and enterprise manager for video R&D. He founded a highly profitable division and managed a research lab. He invented new technologies for DARPA, the Pentagon, SPAWAR, NORAD, the White House and for commercial clients. To test his systems, he sailed on the aircraft carrier USS Lincoln and the flagship USS Coronado.
Robin moved to Los Angeles to work in R&D at DreamWorks Animation. There he was encouraged to try screenwriting, which indirectly led to founding ScreenPlayLab. In 2008 he produced eleven stage shows. For 2009 he's producing four feature films.
Robin writes for many publications and speaks as a keynote speaker at conferences in the U.S. and abroad.
Gabrielle Pantera grew up in the suburbs of Chicago where she was a polo enthusiast. She went into fashion and apparel sales. She set sales records at Victoria's Secret and Just Silk.
After moving to Los Angeles, Gabrielle changed careers. She became executive assistant to the president of MPI, a Hollywood talent agency that represents musicians.
Gabrielle then became a writer's assistant in Beverly Hills. For The CW Network she helped plan and execute the huge launch party. Gabrielle manages a production office for MGM
Gabrielle has cast many movies and stage shows through her casting agency RisingCast. For 2009 she's producing a TV talk show.
Gabrielle writes for Hollywood Today and British Weekly as a book features editor. She speaks as a keynote speaker at conferences in the U.S. and abroad.
Gabrielle Pantera misses her father who died a painful premature death from lung cancer. She begged him to quit smoking, but he didn't. Please don't smoke.
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Screenplay was launched by Robin and Gabrielle
ScreenPlayLab is not a business. It's something we do for fun and to make the world a better place. We met more or less weekly for three years after being launched in May of 2005. As our production schedule has become more demanding, we've cut back our events to about one per month.
Gabrielle Pantera and Robin Rowe moved to Hollywood in 2003 for a project with DreamWorks Feature Animation. After Gabrielle optioned the bestselling novel The Corset Diaries, and she and Robin began writing the adaption, they realized they needed a venue to test comedy screenplay pages.
At first, the sessions were readings only, but that sometimes drew an audience of critics or bitter unemployed writers bringing down the energy in the room. Positive nurturing industry speakers were added as an inducement to draw an upbeat audience. Over time it's become self-selecting, that there are so many positive people in the room that it draws more positive people.