ScreenPlayLab Presents at Digital Hollywood Spring 2010

ScreenPlayLab is chairing a panel at Digital Hollywood at the Loews Santa Monica Beach Hotel on May 6th.

Digital Hollywood, May 3-6, 2010

Thursday, May 6th Strategic Investigation - Drill Down Day
2:15 PM - 3:30 PM Track III - ViDeo-23, AdvUp-27
Monetizing Original Media: Broadband, Viral, Episodic Programming, Content

Advertising Video has finally reached into the merger of the entertainment, communications and technology revolution and making itself heard. Call it a Video Tipping Point, a video revolution or simply the next logical step in video to the consumer on all platforms, all the time, but something big is at hand. Video search is becoming the hot button topic and one must ask the question, what are they searching for? As broadband brings video to the consumer on any number of devices, there is no shortage of video content.

From the billions of hours of already existing libraries, the daily output of the global news and content providers to the trillions of hours of "personal video," call them v-blogs, Video PodCasts, mobisodes or personal video chat, our universe is past the point of no return. We are now simply codifying the experience, giving it form and coherence. For those who are with us today, welcome to the party, because you will remember this tipping point moment forever.

Thursday, May 6th, 2:15pm to 3:30pm Track III

Monetizing Original Media: Broadband, Viral, Episodic Programming, Content and Advertising

• Patrick Bardwell
  Slebisodes, The Web Guide for Web Series
  Slebisodes.com, is an online program guide for web series, a central resource to list over 260 web series, aggregate industry news, and provide an updated calendar for current and upcoming web series episodes. His production and consulting company, Old South Entertainment, LLC (OSE), is launching an Internet TV channel. At Robinsons-May Department Store corporate office Bardswell was events coordinator with a $1 million advertising and operations budget creating events at 77 store locations with partners NBC, Sony, Disney, Office Depot, and Southwest Airlines.
• Todd Greene
  Digital Media Guru
  As a social media innovator, Greene has worked for MovieSet.com, mPRm, Buzztone, Addictive Media, Road Tours International, WPP and Omnicom. He's created and executed digital programs for Coca-Cola, Philips, Nestle, Universal, Paramount, Gillette, Disney, Apple and Mattel.
• Jason Peterson
  GoDigital Media Group founder and president
  GoDigital represents over 900,000 music copyrights, including content from The Temptations, James Brown, and Akon as well as over 15,000 hours of movie and TV programming such as Instant Star, Lexx, and Lunar Jim. Jason also owns Symbolic Entertainment, a music video and commercial production company based in Santa Monica. Jason has produced music videos for Sony BMG, EMI, Universal, Warner Bros, Epitaph, and No Limit Records. Clients includes Master P, Lil' Romeo, Ashley Tisdale, T.I., Obie Trice, Switchfoot, TobyMac, Chris Tomlin, Belinda, and Death Cab for Cutie. Peterson is the youngest producer to ever have produced a feature film in competition at the Sundance Film Festival (The Beat, Sundance 2003).
• Stephanie Piche
  Mingle Media TV Executive Producer
  At Mingle Media LLC Piche has created a social TV network with several daily live streaming, hour-long, interactive web broadcasts hosted by celebrities, popular bloggers, authors, experts in their fields from fitness to fashion, comedians, and TV and radio personalities. She launched the social networking video community MomTV.com, voted the "Top 5 of online TV networks" in Dec 2009. She's received the Presidents Club award for sales, Under the Radar Audience Choice Award, Top 50 Tweeples 2009, and Mom's Choice Award 2009. She was founder/president of a NY National Association of Female Executives NAFE. She writes for MediaPost, Ashoka's Changemakers.com and the MommyMovement Project
• Robin Rowe
  MovieEditor.com president
  Rowe writes for the Motion Picture Editors Guild Magazine, Gosh!TV, and Hollywood Today. He's co-president of the 4,000-member industry association ScreenPlayLab. He's worked for DreamWorks Animation, the BBC, and NBC. He's a producer, writer, technologist and picture editor.
• Josh Spector
  Comedy.com Senior VP of Content and Marketing
  Spector oversees a team that aggregates the funniest content available for the next generation of comedy fan. Comedy.com is a constantly updated stream of the best comedy content from all over the web with some original content as well. Comedy.com pushes its content via Twitter, Facebook, YouTube and MySpace. Prior to joining Comedy.com, Josh worked as a staff writer for The Hollywood Reporter and wrote for Variety and The Washington Times.

More at Digital Hollywood. Registration for a day pass is $425.